Breastfeeding welcome areas

The Breastfeeding Welcome Scheme engages health professionals, parents, volunteers and venues, with benefits for everyone. Increased publicity, networking, contact and face-to-face activity have all been positive outcomes.

The Scheme is currently operating in the following areas:

In London: Bromley, Camden, Islington, Kensington & Chelsea, Hammersmith & Fulham, Westminster, East London & City, London Borough of Redbridge, Wandsworth.

Outside London: Wiltshire, Swindon, Bath & North East Somerset, Redcar & Cleveland, Middlesbrough, Stockton-On-Tees, Rochdale, Oldham and Southampton.

If you’re interested in bringing the Breastfeeding Welcome Scheme to your area, get in touch using the contact form.

Benefits

Why you should adopt the BFWS in your area

High visibility

With appealing branding, an interactive website and toolkits customised for each area, the Scheme is designed to allow easy free buy-in from venues, a solid and supported roll-out process for area leads, and high visibility in the media

Cultural shift

Higher visibility helps support the needed cultural shift towards breastfeeding. There is good evidence that public health strategies aiming to enable women to breastfeed need to improve support for breastfeeding in the families and communities in which women live.

Public health priority

Improving breastfeeding rates is a national and local public health priority because of its impact on health outcomes and health inequalities. It is a core element of the 2012-16 public health outcome framework (Department of Health, 2012).

Breastfeeding out and about

Mothers now have the legal right to breastfeed anywhere (2010 Equality Act), but many do not feel confident doing so. The Infant Feeding Survey (2005) showed that in the UK, only 39% of mothers with babies aged 4-6 months old had breastfed when out and about compared to 67% who had bottle-fed.

Testimonial Image

“Since joining the BFWS we have noticed a rise in the number of mums breastfeeding in our cafe, to the degree that we've installed a play area for little ones.”

Paper & Cup Coffee Shop, Tower Hamlets

More about the scheme

Venues signing up to become breastfeeding welcome receive a comprehensive 16 page guide, customised to your area (download an example.) They then agree to display the Breastfeeding Welcome sticker, and a charter committing to the following:

Remember : You have the right to breastfeed anywhere

This means that we:

  • Welcome babies to be breastfed anywhere on the premises
  • Will do our best to provide a private area if mothers wish and space allows
  • Make sure our staff are aware of our breastfeeding policy
  • Will not ask a mother to move or leave because she is breastfeeding her baby
  • Will display the breastfeeding welcome symbol at the front of our premises
  • Welcome comments from other customers, but this will not affect our welcome for breastfeeding families.

 

How does it work?

Commissioning areas use different approaches: partnerships with voluntary sector existing local groups, the dedication of paid staff time or a combination of the two. Essentially however, the common approach is to encourage direct face-to-face promotion of the Scheme by visiting commercial and community venues and take them through the elements and benefits of the Scheme.

The criteria for venue registration with the Scheme are listed in the breastfeeding welcome venue checklist. Once approved, their details are added to this website and are searchable by mothers via postcode. This helps mothers to find venues in their local area and plan their day.

 

What support does NCT provide?

NCT works with you to provide customised toolkits branded with your logos, forewords and local support group details, and provide you with a copy of “Going breastfeeding welcome—A guide for health and local authorities.”

We include your contact details on the BFW Scheme website as well as listing all approved BFWS venues in your area.

NCT also supports your volunteers through training workshops and can recruit a local BFWS co-ordinator on your behalf.

Mothers now have the legal right to breastfeed anywhere (2010 Equality Act), but many do not feel confident doing so. The Infant Feeding Survey (2005) showed that in the UK, only 39% of mothers with babies aged 4-6 months old had breastfed when out and about compared to 67% who had bottle-fed.

 

How much will it cost to bring the Scheme to our area?

Costs to adopt our scheme are based on the number of venues you foresee signing up and your local marketing requirements. For more information please get in touch using the contact form on this site.

Breastfeeding Welcome Scheme

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