Ready to go breastfeeding welcome?

If you’ve already received your information pack and you are ready to become a breastfeeding welcome venue, click the button below to fill out the quick online form to request your breastfeeding welcome kit (your stickers and a poster to display.)

Only venues within member areas are eligible to sign up to the Scheme. See below.

If you haven’t got an information pack or are not sure whether the Scheme is operating in your area, click below to find out more about the member areas (and you can also encourage your area to sign up if they haven’t already!)

Benefits for your venue

What's in it for you?

Joining the Breastfeeding Welcome Scheme is free and straightforward. It also has the following benefits for your venue:

It makes a real improvement to customer/client service

Training staff to be welcoming and helpful to breastfeeding mothers encourages them to be more helpful and considerate to all customers. This will boost customer satisfaction and loyalty which is great for your business.

It can attract a new customer/client base

When new mothers find a place that welcomes them to feed their babies, they pass on the good news and customer numbers grow as a result. Their visits are not usually at the busiest time of day. This means more custom during quiet times for your business. Breastfeeding welcome businesses and venues both report a good level of customer/visitor return rates.

There is little or no cost to you

Little things go a long way and breastfeeding mums say what they appreciate most is a welcoming atmosphere and friendly, attentive staff: something you can provide for free! You can also do little things such as re-arrange furniture, plants or a screen to provide a little privacy. You can also write up a breastfeeding welcome policy for your staff.

It can improve your image and get you free publicity

By becoming breastfeeding welcome you are making a positive contribution to helping babies get the best start in life. It is great for your image as it demonstrates that you are not just motivated by profit but are dedicated to making your customers happy. Businesses that become breastfeeding welcome will get publicity not only from being listed on our website, but also from word-of mouth recommendations between families.

Want to know more? Download an example guide to going breastfeeding welcome (including sample policy)

Testimonial Image

“Since joining the BFWS we have noticed a rise in the number of mums breastfeeding in our cafe, to the degree that we've installed a play area for little ones.”

Paper & Cup Coffee Shop, Tower Hamlets

Questions & Answers

FAQ for venues

Got questions? Here are the answers to frequently asked questions you might have as a venue. If you’d like to see a sample breastfeeding welcome policy, download one here. If you’re a PCT or local health area lead and are interested in commissioning the Scheme, read more about the benefits for your area here.

Is my venue in a BFWS area?

To find out if your venue is within a Breastfeeding Welcome Scheme adopted area, CLICK here.

Is my premises eligible to be BFW?

If your venue is within a Breastfeeding Welcome Scheme adopted area and you can tick all the boxes on the Breastfeeding Welcome Scheme venue checklist, you can sign up today.

Will it cost me anything?

No. There is no direct financial cost to joining the Scheme. However, you will be required to adopt the Breastfeeding Welcome policy as a minimum.

How do I get a pack?

You can download a sample venue guide here. If your venue is within a Breastfeeding Welcome Scheme adopted area and you can tick all the boxes on the Breastfeeding Welcome Scheme venue checklist, you can sign up today. A pack, containing a local area venue Guide and a Charter and 2 stickers for display will be sent to you within 14 days by your local Breastfeeding Welcome Co-ordinator.

Who runs the Breastfeeding Welcome Scheme?

The Scheme was initially developed on behalf of the Breastfeeding Manifesto Coalition (NCT, Breastfeeding Network and other members) with a pilot project in Camden in 2008. The Breastfeeding Welcome Scheme has been managed by NCT since September 2011.

How does it work?

The Breastfeeding Welcome Scheme is for adoption by a Health Board/local authority/PCT, and they then are responsible for the BFW scheme in their area and signing up venues within it.
They rely on volunteer supporters to encourage venues to join (there is no cost for the individual venues). Every venue is required to fulfill a basic “checklist” of requirements to be Breastfeeding Welcome, and they require their staff to be aware of their Breastfeeding Policy before being deemed a suitable BFW site. Venues can approach the PCT direct for accreditation or by signing up online and will then be able to be listed on the BFW site.

What makes the BFW Scheme different?

We are the only Breastfeeding Welcome Scheme with a national database, Facebook and Twitter accounts.

My venue is not within a Breastfeeding Welcome Scheme adopted area. Can I still join?

At present, only venues within adopted areas are able to join NCT Breastfeeding Welcome Scheme.
If you would like to petition your local authority public health team to adopt the Breastfeeding Welcome Scheme, please download this letter.

If you haven’t got an information pack or are not sure whether the Scheme is operating in your area, click below to find out more about the member areas (and you can also encourage your area to sign up if they haven’t already!)

Ready to go breastfeeding welcome? Join here

Breastfeeding Welcome Scheme

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