Say hello to the new Breastfeeding Friend, Public Health England use technology to support mums to breastfeed
Created by Breastfeeding Welcome Scheme admin
Need help with breastfeeding? The Breastfeeding Friend from Start4Life is ready to help. All the information provided is NHS-approved and based on questions asked by thousands of new mums.
Whether you’re experiencing breastfeeding difficulties, you’ve got sore nipples, or you want to know about vitamins and what you should include in your diet – if it’s a breastfeeding related question, the Breastfeeding Friend is ready to help you.
Public Health England have created the Breastfeeding Friend to provide support with Breastfeeding 24/7. You can access the Breastfeeding Friend either via Facebook Messenger or Amazon Alexa.
Viv Bennett, Chief Nurse at Public Health England said:
Breastfeeding, whilst natural, is something that mothers and babies learn together, and whilst learning, women may have questions and setbacks. PHE is working with health professionals to make sure women are not embarrassed and receive timely help. Health professionals do an excellent job of caring for new mothers, but they cannot be available 24 hours a day, 7 days a week, which is where our Breastfeeding Friend from Start4Life is designed to help. This tool, together with the range of support materials from Start4Life, can provide breastfeeding advice at any time of night or day and support mothers and their partners and families through challenges they may face.
These digital offerings will help guide new parents through their first weeks of breastfeeding and beyond, providing help at any time of the day or night, and aim to complement support and advice from health care professionals and breastfeeding specialists. The information provided by all the Start4Life services is NHS approved and both services are independent of Amazon and Facebook.
You can find out more about the Breastfeeding Friend on the Start4Life website https://www.nhs.uk/start4life/baby/breastfeeding/
NCT supports all parents, however they feed their baby. If you have questions, concerns or need support, you can speak to a breastfeeding counsellor by calling our helpline on 0300 330 0700, whether you are exclusively breastfeeding or using formula milk. Breastfeeding counsellors have had extensive training, will listen without judging or criticising and will offer relevant information and suggestions.
National Breastfeeding Line (government funded): 0300 100 0212.